Successfully setting up and running a business

In this century, it is much definite that millenials want to be their own bosses. Besides, jobs are becoming hard to secure despite the super qualifications. This has made many opt for entrepreneurship and have a grasp to run their businesses. As much as the idea of owning a business is appealing, it needs total […]

How to optimize the management of your company?

Every young person dreams of only one thing, and that is to be able to create a company, and then to evolve it according to the trends of technology. Indeed, optimization is an essential step to improve the reputation of his company. But how do you go about it? Know that there is nothing simple […]

Sales events: opting for innovation

Animation is used to create, foster and maintain social ties. It brings together actions whose objectives are: to discover oneself, to discover and get to know others and to find common interests in order to avoid social isolation and to break the monotony of everyday life. A commercial animation is an animation carried out for […]

Trendy advertising objects: opt for the light box

Advertising is a means of communication that draws everyone’s attention to a concept or product. The main objective of advertising is to encourage the target audience to consume the products and use the services offered by a commercial facility. This field has evolved over time and the advertising media have undergone a great deal of […]

How to choose a good planning software?

Between increased competition and digital transformation, companies are facing more and more profitability issues. This is particularly the case when companies are of a certain size, with a large number of employees or when they have to manage huge sales areas. What better way to manage your teams than with a planning software! A necessity […]

The importance of relationship marketing and customer loyalty

In the past, marketing was only used to sell a product or service. Today, we have a revolutionary new vision that consists of implementing a relationship marketing strategy. We must understand that the consumer requires recognition. Each company then strives to provide a relationship that is both continuous and personalized. The idea is to understand […]

Clienteling and customer loyalty

Each salesperson has his or her own sales technique. It’s not like it used to be. Nowadays, the goal of a sales representative is to sell better before selling more. This is the summary of the art of modern salesmanship to convince the customer to buy. Clienteling is one of the best selling practices, it […]

How do you create an exceptional product experience?

The customer journey remains an important part of a marketing strategy. It is defined as the totality of the customer’s interactions with the company. The product experience generally occurs at the end of this journey, but there are some important issues such as virtual and physical interactions with the product. The control of the product […]

Loyalty gifts: how to get fuel cards while shopping?

With the economic crisis and the cost of living rising exponentially, purchasing power is reduced. And yet, certain charges are mandatory and cannot be ignored. Shopping represents at least 30% of the financial charges of a French household. In other words, it is an item that requires the use of substantial financial resources. In order […]

Relationship marketing: why use a digital agency?

Digital marketing is a variation of marketing which consists of establishing a relationship of trust with the customer in order to build loyalty via digital channels. For it to be successful, the seller must personalize the relationship and take into account the buyer’s needs in order to serve him/her as well as possible and to […]