Published on : 09 June 20204 min reading time
Marketing is the set of techniques that aim to set up a commercial strategy based on an in-depth study of the market. Marketing is a company’s organizational culture, which aims to prioritize the expectations and needs of an organization’s stakeholders. During a marketing project, it is a question of defining an analytical approach, capable of determining the needs of consumers, in order to define a set of means of action, likely to influence their behaviour. Thus, for a marketing project, it is possible to approach things in two different ways. Firstly, by using traditional means, i.e. leaflets, advertising posters, etc… secondly, you can use a slightly more modern approach, with the help of new technologies, among others, webmarketing.
What is webmarketing
In reality, webmarketing is inspired by traditional marketing. However, the latter offers a very different approach from the one previously mentioned. In reality, the notion of webmarketing revolves around the use of a simple concept: the use of the web to make oneself known. So with a slightly more intellectual vision, it is the set of marketing and advertising methods used in a digital environment. This type of marketing therefore uses more recent means to reach their targets: social networks, emailing, online videos, etc..
Web marketing is a feasible option if, and only if, the structure to be promoted is present on the web, through a website, blog, or any other such platform. The strategy put forward by webmarketing is the one that aims to improve the visibility of your digital company to the maximum, while ensuring the establishment or restoration of a real communication with Internet users.
In this sense, the simplest methods are the best, so you have the possibility to create registration forms or subscription forms for a newsletter. In addition, you can also capture emails on your blog, in order to create a solid database, which can be exploited in the future, via an autoresponder, in order to inform the different parties of the evolution of your activities.
There are many such web marketing approaches that you can exploit. You are free to choose the one that suits you best, and that can best meet your expectations.
The categories of webmarketing
The web marketing sector is much larger than it seems. To date, there are generally four distinct categories of webmarketing.
- Strategic web marketing
Which consists of making an analysis of consumer need and demand via the web, in order to determine a better strategy.
- The creation of traffic
Traffic creation must be carried out with an efficient method of natural referencing (SEO).
- Performance analysis
It consists of carrying out an analysis on the visibility of traffic and sales generated.
At this level, as its name indicates, it is a question of creating a real bond with the clientele, which will reassure the latter and build loyalty. You can achieve this through the emailing system, or simply through the creation of a community.
The main challenges of web marketing
Webmarketing is essentially based on the creation of traffic. Indeed, it is a question here of being noticed by visitors, who can also serve as prospects, and subsequently, could become real customers. They can then in turn recommend you to other people, and in this way have a role in the growth of your turnover.
In order to implement a company’s marketing strategy, you will need to use specific tools that can convey the image of your brand. In addition, they will also have to be able to guarantee your company, through social networks, a better visibility.